How Influencers Changed Travel (And Where You Should Go Instead)

You know that feeling when you find a hidden gem, a place so magical that you almost don’t want to tell anyone about it? Well, thanks to influencer culture, those days are fading fast.

It seems like every scenic spot, cutesy village, and untouched beach has been turned into a backdrop for the next viral Instagram post. And while there’s no denying that social media has introduced us to some incredible places, it’s also turned many of them into overcrowded tourist traps.

In my previous article, “10 Travel Destinations Ruined by Influencer Culture,” we explored some of the most beautiful places that have been loved to death by the Instagram crowd. But don’t worry—if you’re looking to avoid the influencer hordes and find your own slice of paradise, I’ve got you covered.

Here’s a guide to the Instagram hotspots that have been overrun and, more importantly, where you should go instead.

The Instagram Effect: From Hidden Gems to Tourist Traps

Let’s start by acknowledging the good that social media has done for travel. Instagram has opened up the world to millions of people, introducing them to places they might never have discovered otherwise. But with that exposure comes a downside.

Destinations that were once quiet and serene have been overwhelmed by tourists, all eager to recreate the same shots they’ve seen online. This surge in popularity can lead to environmental degradation, over-commercialization, and a loss of the very charm that made these places special in the first place.

And let’s be real: nothing kills the vibe of a peaceful sunrise or a secluded waterfall quite like a crowd of people jostling for the perfect selfie. So, if you’re tired of fighting the influencer crowds, here’s where you should go instead.

1. Instead of Santorini, Greece: Visit Milos, Greece

Santorini’s blue-domed churches and whitewashed buildings have become the poster child of Instagram-worthy travel. But the once-tranquil island is now swarming with tourists, making it hard to find a moment of peace. If you’re looking for a similar vibe without the crowds, head to Milos.

This lesser-known Greek island boasts stunning beaches, crystal-clear waters, and charming little villages that have yet to be overrun by the masses. Plus, you’ll find plenty of picturesque spots to snap your own photos—without the selfie sticks blocking your view.

2. Instead of Tulum, Mexico: Explore Bacalar, Mexico

Tulum was once the epitome of laid-back, boho-chic travel. But these days, it’s more like the Coachella of the Yucatán Peninsula, complete with overpriced everything and a constant stream of influencers.For a more relaxed and authentic experience, check out Bacalar.

Known as the “Lake of Seven Colors,” Bacalar’s lagoon is a stunning natural wonder that’s perfect for kayaking, swimming, or simply soaking in the views. The town itself is small, charming, and far less commercialized than Tulum, making it the ideal spot for travellers looking to escape the crowds.

3. Instead of Bali, Indonesia: Head to Flores, Indonesia

Bali’s mix of lush jungle landscapes, rich culture, and stunning beaches has made it a favourite among travellers—and influencers. But the island’s popularity has also led to traffic jams, overcrowded attractions, and a less-than-zen experience.

Enter Flores, an island that’s just as beautiful but far less visited. Flores is home to the Komodo National Park, where you can see the famous Komodo dragons, as well as pristine beaches, crystal-clear waters, and stunning volcanic landscapes. It’s the perfect destination for those looking to experience Indonesia’s natural beauty without the Bali crowds.

4. Instead of Machu Picchu, Peru: Discover Choquequirao, Peru

Machu Picchu is undoubtedly one of the most iconic travel destinations in the world. But with that fame comes a constant stream of tourists, making it difficult to fully appreciate the site’s historical significance.

For a similar (and more peaceful) experience, consider visiting Choquequirao. Often referred to as the “sister city” of Machu Picchu, Choquequirao is an ancient Incan site that’s just as impressive, but far less crowded. The trek to get there is challenging, but that’s part of the appeal—only the most dedicated travellers make the journey, meaning you’ll have more of the site to yourself.

5. Instead of Venice, Italy: Try Annecy, France

Venice is a city of romance, history, and… tourists. Lots and lots of tourists. The city’s narrow streets and canals can feel more like a theme park than a real place, especially during peak season.

For a somewhat similar (but less crowded) experience, head to Annecy, France. Often called the “Venice of the Alps,” Annecy is a beautiful town with canals, historic architecture, and a stunning lake surrounded by mountains. It’s the perfect spot for a romantic getaway or a peaceful retreat, without the overwhelming crowds.

6. Instead of Reykjavik, Iceland: Visit the Faroe Islands

Iceland’s dramatic landscapes have made it a favourite among Instagrammers, leading to a surge in tourism that’s put a strain on the country’s infrastructure. If you’re looking for a similar experience with fewer people, consider the Faroe Islands.

This remote archipelago offers breathtaking scenery, including fjords, waterfalls, and rugged cliffs, all with a fraction of the tourists. The Faroe Islands are also home to a unique culture and plenty of opportunities for outdoor adventure, making it a great alternative to Iceland’s more crowded spots.

7. Instead of Cinque Terre, Italy: Discover Portovenere, Italy

Cinque Terre’s colourful villages perched on cliffs overlooking the sea have become an Instagram sensation, attracting hordes of tourists to this once-sleepy region. If you’re after similar views but with a bit more breathing room, head to Portovenere.

Located just down the coast, Portovenere offers the same stunning scenery, complete with pastel-colored houses and crystal-clear waters, but with fewer crowds. It’s also part of a UNESCO World Heritage site, so you can rest assured that it’s just as special as its more famous neighbor.

8. Instead of Banff National Park, Canada: Explore Jasper National Park, Canada

Banff National Park is one of Canada’s crown jewels, known for its stunning mountain scenery, turquoise lakes, and abundant wildlife. But with that beauty comes crowds, especially at popular spots like Lake Louise.

For a more relaxed experience, head to Jasper National Park. Located just a few hours away, Jasper offers the same breathtaking landscapes but with fewer tourists. Whether you’re hiking, wildlife spotting, or simply taking in the views, Jasper provides a more peaceful way to experience the Canadian Rockies.

9. Instead of Paris, France: Experience Lyon, France

Paris may be the City of Light, but it’s also the city of long lines, crowded attractions, and sky-high prices. If you’re looking for a more authentic French experience, consider visiting Lyon.

France’s third-largest city is a UNESCO World Heritage site, known for its rich history, incredible food scene, and cultural life. Lyon offers all the charm of Paris—beautiful architecture, charming streets, and world-class museums—without the overwhelming tourist crowds. Plus, it’s the perfect place to indulge in some of the best cuisine France has to offer.

10. Instead of Kyoto, Japan: Visit Kanazawa, Japan

Kyoto’s temples, gardens, and traditional tea houses make it a must-visit for anyone travelling to Japan. But its popularity has led to overcrowding, especially during cherry blossom season. For a similar cultural experience without the masses, head to Kanazawa.

This lesser-known city is home to well-preserved Edo-era districts, beautiful gardens, and a thriving arts scene. Kanazawa offers a glimpse into traditional Japan, with fewer tourists and more opportunities to connect with local culture.

Tips for Finding Your Own “Hidden Gems”

If you’re looking to avoid the influencer crowds and discover your own hidden gems, here are a few tips to help you on your way:

1. Talk to Locals: Locals often know the best spots that aren’t on the tourist map. Strike up a conversation and ask for their recommendations.
2. Use Reddit and Travel Forums: Online communities are great resources for finding off-the-beaten-path destinations. Search for threads where travellers share their favourite lesser-known spots or simply just ask!
3. Travel During Off-Peak Seasons: Visiting popular destinations during the shoulder season can help you avoid the worst of the crowds. Plus, you’ll often find better deals on accommodations and activities.
4. Prioritize Experiences Over Photos: Instead of focusing on getting the perfect shot, make it a point to immerse yourself in the experience. You’ll come away with better memories—and maybe even better photos as a result.
5. Be Open to Change: Sometimes the best travel experiences come from being flexible and open to new opportunities. Don’t be afraid to change your plans if you discover a hidden gem along the way.

Final thoughts.. Embrace the Journey, Not Just the Destination

Travelling is about more than just ticking off the boxes on a bucket list or getting the perfect Instagram shot. It’s about exploring new places, meeting new people, and creating memories that last a lifetime.

So, the next time you’re planning a trip, consider skipping the influencer hotspots and seeking out destinations that resonate with your interests and desires and put down your phone! After all, the best travel experiences are the ones that are uniquely yours.

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