It’s thought that there are over 350 million blogs on the internet. Many of these are hobby blogs; a follow on from what was once Myspace or MSN groups and communities. A place to make friends, learn skills and vent to the world.
These are fantastic, and their owners love their little space online. For some, it’s more. Their blogs grow into something profitable. Some even turn into a successful business.
In the world where many of us are looking for ways out of inflexible traditional employment or just for ways to make more money online, blogging can offer a realistic and scalable option.
To make big bucks from your blog, you need to give it time. If you want it to be a business and make money like a business, you need to treat it like one. To make full-time money, you’ll need to work full-time hours and give it a lot of hard work and effort.
You need to set up a virtual mailbox with a virtual address so that you can build your email address safely, you need to bring in lots of traffic, you need to pitch for work and start selling yourself, and you need to be prepared for failure.
There will be knockbacks and bad weeks. You’ll have days where barely anyone looks at your blog, and you wondered why you are bothering, but persevere, and it will be worth it.
When your blog starts to become a hit, there are many ways that you can use it to make money. Here’s a look at four of the best.
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If you want to make regular passive income, the best option is selling something. This could be a product, like a book or a craft you’ve designed and talked about on your blog.
Or, it could be a service such as coaching, blog critiquing or a course. You could even sell membership to a member only section of your blog where readers can get more detailed information. Just make sure that it’s worth the cost.
Many bloggers make a fantastic income from affiliate marketing through sites like Awin or Amazon. This is basically when you link to a product on an e-commerce store. If someone clicks that link and buys something, you earn a commission.
The key to affiliate marketing is only linking to things that you like/own/feel passionate about. Your audience trust you, don’t damage this for a quick sale.
Placing adverts on your website is an easy way to make money, but how much you make very much depends on how many views your site gets. It’s only really worth it if your traffic is high and consistent.
Working with Brands
Working with brands and companies is perhaps the best way to make a lot of money from your blog. More and more companies are seeing bloggers as a valuable marketing tool.
Bloggers (even those with a relatively small audience) build relationships with their readers.
This puts them in a power position when it comes to selling and recommending brands and products. Prepare a media kit and start pitching ideas to brands you like.