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How to Become a Travel Influencer on Instagram?

12 Lessons I’ve learnt on my blogging journey and what you can learn from them to!

Becoming an influencer in 2022 is quite a challenge. There are many great content creators on the platform, and a new Instagram influencer should move mountains to become a household name in the industry.

However, there’s nothing impossible here, and we came to you to tell you what an Instagram influencer in the travel niche really is and what you can do to make yourself thrive in this occupation.

But before going into our tips on how to become an Instagram influencer, use the simplest and quickest advice from us: start now. The sooner you begin, the earlier you will be able to get your first hundred, thousand, and million followers and start making money here. Isn’t that exciting?

Find your shtick

Even though you can think that you have already found your niche (travel content on Instagram, of course), the reality has more nuances.

For example, you can become not just a guy or girl with a travel blog on Instagram, but a person who goes for adventures to other countries and tries out traveling jobs out there. Everybody can talk about local food, main architectural gems, and sightseeings, that’s why you need to offer your followers something absolutely unique.

You can also focus on different aspects of travel: backpacking, luxury travels, urban adventures, etc. The interesting niche is a couple traveling: most of the Instagram influencers travel alone, but if you have someone on your side, you can do so much more!

Create memorable, preferably, one of a kind content

Undoubtedly, content is the most important thing on your Instagram page. After all, people first come for your content and stay for your personality.

So, our content rules are simple:

  1. Always pursue the highest quality of pictures and videos you post on Instagram. People say that they want to see real photos, and yes, it is true, but they prefer to see a polished, color-corrected with a photo editing tool version of reality. Do not disappoint them.
  2. Decide on your style and stick to it. Choose a color scheme, your favorite poses, etc. People like aesthetically pleasing Instagram pages, and when they see some pattern in your uploads, it makes them happy! True story!
  3. Do not stick only to photos and stories: add many videos to your page. People would love to hear your voice and emotions, so get inspired with vlog content ideas and start creating the most amazing Instagram travel content.

Making absolutely breath-taking content is the sure way to gain success on Instagram and start earning money for your work.

Involve your audience

Besides making high-quality content, you need to make it in a way that will satisfy both you and your audience. Make them feel that their opinion matters to you, and you create only the content that’s worth sharing and valuable for your people.

Interact with your audience, ask their opinions about your current or planned destinations and go whenever they would love you to go. It can be an absolutely new and exciting experience for you with very unexpected results. And the people who asked you to go there will probably be twice more interested in reading or watching your story about this particular place.

Malaga, Spain. Cityscape Topped View Of Malaga. Plaza De Toros De Ronda Bullring In Malaga, Spain.

Think about your monetizing option early

People love influencers with a strong belief system who never go against it. For example, if you believe that you will probably never tolerate paid posts on Instagram due to your own preferences or just because you don’t want your people to think that your opinion can be bought, make it clear from the start.

You can find alternative ways to earn while blogging. For example, you can create a Patreon page with exclusive content or create a YouTube page and get money from monetization there.

Don’t get us wrong, there’s nothing bad about sponsored posts. We are thrilled that companies recognize that influencers have a voice that matters, and if they promote something, they should get a reward for it. But, the world is a strange place, as we know it, and some people simply find that they will be trusted more if they don’t make sponsored posts, which is okay as long as everybody is happy.

Final words

So here are our tips on how you can become a travel blogger on Instagram, start gaining followers and tell your story to the world.

Traveling is awesome, and if you have a passion for it, we are sure that you are able to become the next big name in this industry. Try your best and good luck!



Article written by:

Hi, my name is Samantha, Finance Managing Guru by day, Travel Blogging Enthusiast by... well... day too! Haha! Travelling King is the destination hotspot for the wannabe traveller! Showcasing affordable, luxurious getaways for the budget conscious! With the combination of my financial knowledge and travelling experiences I aim to show you, with a little planning, the right budget and a realistic goal you can fulfil your travel fantasies and explore the world whatever your budget or desires may be!