Increasing bookings at your holiday cottage can seem like an extremely daunting thing to do. You work hard, so it is only natural that you want to see rewards for your work, but sometimes due to the high number of cottages, it can feel like yours is being overlooked. These tips are designed to help you increase customers and set you above the competition, making your holiday cottage the most appealing around.
Promote, Promote, Promote
It may seem pretty obvious, but one thing many cottage owners forget to do is promote their cottage to the best of their ability. It can be hard to find the energy when you’ve been cleaning and tidying all day, but by promoting your cottage as much as possible, you will be ensuring that your hard work pays off. Social media is a hugely helpful tool in this these days, list your cottage on as many sites that show it off to potential customers and even think about setting up a Facebook page specifically for the cottage where you can post offers, deals and information to help make your cottage look even more attractive over the competition.
Highlight The Assets
Highlighting the assets means taking photos that flatter the cottage. It means pointing out the beautiful hardwood floors, the garden perfect for families or the fully fitted kitchen. You didn’t put all that work into perfecting the cottage not to show it off, after all, and pointing out any small feature can really help to draw potential customers in by showing them all the things you have to offer.
Add Unique Features
Adding unique features is what will set you apart from the competition, something which is becoming increasingly important with all the holiday cottages these days. This could be something like adding a games console to the cottage, a climbing frame outside, or even a hot tub or Jacuzzi bath if you are looking to spend a bit more. These really are selling points of any holiday cottage.
Keep The Outside Clean And Tidy
As it is the first thing that your visitors see when they arrive at your cottage, it is extremely important that you keep the outside clean and tidy. This includes keeping the drive or gravel weed free and keeping the windows clean, and some cottage owners opt to use wheelie bin storage to help keep the outside of your property looking smart, meaning that the first thing that your holiday makers see isn’t bright plastic bins but eco-friendly, aesthetically pleasing storage units instead.
Cater To Everyone
This isn’t always easy, but if you are able to make your cottage accessible to all, then this is a good way to increase visitors. Whether this is adding stairgates, cots and highchairs that young families can use during their stay, or bars in the bathroom to help make it easier for people with mobility issues, catering to as many people as possible will only ever be a bonus in the eyes of the customer.
Small Touches Make A Difference
Little things like putting pictures on the walls or ornaments around help to make your holiday cottage feel homely and warm for your customers. This makes the cottage very appealing as it feels cosy and snug, and can be done at virtually no cost meaning that there is no real reason not to add these small touches.
These are just some of the ways that you can make your holiday cottage more appealing and reach a wider audience. With these tips you should start seeing business pick up and you’ll be running an award winning, well-loved holiday cottage in no time.
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